What sense does it make to have a beautiful theme and a killer portfolio that isn’t search engine optimized? Google, Bing, and Yahoo could care less about your pretty photos and web design. This is why Search Engine Optimization has to be implemented in your website to start the process of gradually climbing the rankings of Google and other search engines.
Search Engine Optimization is a very exact science and when done incorrectly it can cause more harm than good. There are over 200 factors that influence the search engine ranking. The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for.
Many businesses struggle to come up with new and innovative ways to increase website traffic. There’s a lot of misinformation online about how to attract more visitors, which can lead to using the same tired strategies over and over and not seeing positive results.
It all begins with words typed into a search box. – Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
The second step in the SEO process is to build keyword-rich titles and headings on each web page. The meta description of each page is being shown in the search engine results page (SERP) and has also to be properly constructed with keywords.
Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that highlights the overall theme of the post. Text should be written primarily for visitors, not for search engines.
Proper link building is extremely important if you want to improve your rankings in the search engines. This means that your site will get a higher ranking in engine search results, if you have appropriate links from page to page on your website and to other industry relevant websites.
Proper backlink building is extremely important if you want to improve your rankings in the search engines. In short, it is about getting other websites to link to your website. When Google evaluates how relevant your website is, it will include your incoming links from other websites.
Posting regularly is an effective social media marketing strategy that grows your follower list and increases social media and website traffic.
Ideally, you want to use a web host that offers excellent performance across the board. We will recommend the best suitable candidates.
Caching is one of the most critical steps to improve your site’s loading times. By enabling browser caching, you tell your visitors’ browsers to store your site’s static files on their computers temporarily.
Using a well-optimized WordPress theme, can have a significant impact on your site, beyond just affecting its style.
For editing your website, we use the leading WordPress website builder ELEMENTOR. With the licensed PRO Version we are empowered to vast professional tools that speed up the workflow and design.
GZIP is a compression method that enables you to reduce the file sizes for several elements within your website. In some cases, simply enabling GZIP compression can reduce the weight of your pages by up to 70%.
High-quality image files tend to weigh a lot. Thus, large file sizes mean longer loading times. We resize and compress images before the upload to your website to reduce loading time.
SEOPress is a powerful WordPress SEO plugin to optimize your SEO, boost your traffic, improve social sharing, build Sitemaps, and more. The licensed PRO Version adds even more features.
With more than half of all searches done from mobile devices, Google wants to see that your site is optimized for mobile users. In fact, Google now penalizes websites that aren’t mobile friendly.