Search Engine Optimization

CLIMB THE GOOGLE RANKINGS

to improve conversion

What sense does it make to have a beautiful theme and a killer portfolio that isn’t search engine optimized?  Google, Bing, and Yahoo could care less about your pretty photos and web design.  This is why Search Engine Optimization has to be implemented in your website to start the process of gradually climbing the rankings of Google and other search engines. 

Search Engine Optimization is a very exact science and when done incorrectly it can cause more harm than good. There are over 200 factors that influence the search engine ranking. The key thing to remember is that Google wants to make sure that its users are able to find the kind of great content and services that they’re actively looking for.

HOW IT IS DONE

1

KEYWORDS

It all begins with words typed into a search box. – Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. 

2

TITLES

The second step in the SEO process is to build keyword-rich titles and headings on each web page. The meta description of each page is being shown in the search engine results page (SERP) and has also to be properly constructed with keywords. 

3

CONTENT

Any type of optimization is effective only in combination with high quality and unique content. Ideally, the text contains keywords that highlights the overall theme of the post. Text should be written primarily for visitors, not for search engines. 

4

LINKS

Proper link building is extremely important if you want to improve your rankings in the search engines.  This means that your site will get a higher ranking in engine search results, if you have appropriate links to industry relevant websites.

5

BACKLINKS

Proper backlink building is extremely important if you want to improve your rankings in the search engines. In short, it is about getting other websites to link to your website. When Google evaluates how relevant your website is, it will include your incoming links from other websites.

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innoMEDIA Web Design

Lake Country, BC, Canada

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